To write good content of advertising is to attract customer’s attention at first sight, since the flicker, but the brochures and fliers like flipping through a magazine and not how they will read books with concentration. It should not be necessary that the customer reads each line of advertising, where each line must be effective and must convey a message. Therefore, not only have to write the logical question, but also be creative enough.
First, only specific and relevant materials must be written in the ad. Some authors fear the lack of content information and write as much as possible. This neglect is more customers and be wasted space. The writing style should be related to the type of flyer or brochure to be written. His usual for the reader to skip lines between the two and there is a possibility that is read from bottom to top. It is always useful to use words that sell. Still, the content must be well organized, with the title at the top, the body in the middle and conclusion at the end. The main points can be written as subtitles in bold. The body following the sub-title should discuss the sub-heading and if it is linked to another sub-heading, but these issues should be discussed. If the product should be discussed at a technical level, should not be so technical that it sounds like a foreign language to a common man.
Clamping is another technique that can be used. Clamping is writing small stories with conclusion at the end. May or may not have connection between them. It is best if they are offline, it does not require the reader to return to the previous song to understand the melody is listening. This works well when there are photos in the ad and the song shows the photo. The two-dimensional image fewer words spoken conversations choice about what motivates customers. Obviously, casting, subtitles can be used to leave out critical information. Another point to consider is the product or the company whose content is based on. Suppose if the brochure is related to a company, the writing style should be formal.
Spelling mistakes should be avoided to the maximum. They reflect the poor quality and bring bad name to the client. The design should speak clearly and loudly about the organization under discussion. Sure, cluttered and illogical information creates the illusion that the company also has the same characteristics. The catalogs are the only source of advertising for some companies due to weak investment. This type of catalog sales is not required to write a lot, product description, just do it. Instead we can work on font sizes, colors, etc.
The next step must be in writing contact information to purchase the product, detailed forms big detour. Contact information, address and web site URL must be clearly specified. Also included if the company accepts cash, check or credit card. Another thing that rests is the contact information, which is usually written on the forms to be sent. It is better to write on advertising that customers can also keep for future reference.
After the final content is written, it’s time to organize. According to product demand, the place in the hierarchy, especially in the design of a catalog, since each product must obtain the review and the attention they deserve.
It’s a good habit of writing the procedures to be applied to all types of print advertising. And also record information such as what customers have been targeted by these ads to be used for the same type of logic, the next time to similar customers. This helps create a template for future employment.