Featuring a female model on advertising initially started with the advertising of products such as alcohol and adult entertainment. The trend spread like wildfire in the market and is still widely used, despite being exaggerated. It became a compulsion now to have a beautiful model in all types of advertising, which sometimes seems unnecessary. It seems that sell everything from shaving gel to cars.

Many women activists the right to say that women are designed as an object, simple ads. But the hard truth is that ads influence with women viewers of all ages and advertisers have understood. The ad begins with a beautiful woman posing seductively followed the product or service offered by the company. The beauty of the model that attracts customers, so that advertisers do not have to work harder to motivate.

But there are some drawbacks to the use of female models in advertising and if a consumer is smart enough not have time for him to realize that. It is totally irrelevant to propose a model or actress women in advertising to promote products for men. Some good examples are in commercial showing a woman and deodorant Axe comparing the body of a woman’s partially naked body of a car. second drawback is due to increased concentration in the model, the attention it deserves by the product is not enough. The main goal of advertising is wasted.

Surprisingly few male models to advertise products aimed at men. Even a picture of a woman in an internet advertising does not seem logical to some extent, as there are thirty percent of Internet users in women and seventy percent of Internet users in males, through the world. To add to this, advertisers can not explain why beautiful bodies bring success to the announcement.

Advertising is the tool of persuasion and motivation, which may leave a deep impact on the minds of the audience and plays an important role in shaping the culture and attitude of the population. Expansive and comprehensive portrait of women in this way just drop your image to an object of passion. The focus is purely on physical beauty of women like features, the curves of the body. After the message was recorded, using graphics technology, any imperfection in the body is altered in a way that sends the signal that only perfect people are expected to use the product.

Companies have a moral responsibility in society. These ads have a negative impact on society and leading to the problems of ordinary women. The main effect is little pressure on women to obtain these quasi-perfect. Then get under pressure to make the healthy way to achieve the objectives. Develop eating disorders, their health is affected, which can sometimes cause irreparable damage. And those who never do to deal with this humiliation at the point, and receives the scorn of all around him. This leads to depression and other psychological long term.

According to the research and surveys, most women hope that the ads reduce their confidence in themselves and they see as unattractive because of the image shown to the perfect woman in the ads. In the U.S., seventy-five percent of healthy women who are overweight. Half of the population are women in some kind of diet program and nearly ten million women suffer from serious eating disorders. The weight of a dummy is twenty percent less than an ordinary woman weighted average.

The ads do not spare women from being beaten. In particular, after shave lotion commercial, the background vocals, said that the key to learning martial arts because once a man applies the company’s products, women will be attracted back and pounce on him. Towards the end of the ad, showing a male model model begins with several women who seem to have an attraction for him. Is the degradation of respect for women in the lowest level.

After all this exhibition, viewers will identify with women as the weaker sex. Some think that men choose their own value. During the exposure of women as sex objects fired cases of physical assault and rape. Most women take the wrong way to get the stick figures, which are the results in the disease, sometimes resulting in death. And most of what is allocated to advertising that flows into the lives of ordinary people innocent. marketing ethics should be constructed to improve the situation of women in society and give them due respect, but not degraded.